Today I Learnt a New Word, and more ...

"Transumer” – what a word! While driving to work this morning, I heard this new word over my favourite radio station – Class 91.3, hosted by Joe Augustin and Petrina Kow.

According to Petrina, “transumer” is a combination of 2 words – transit and consumer.
It refers to those frequent travelers who spent many hours in transit at the airports, and it is a new group of consumers in a niche market – great target for companies which are looking for new market and new customers!

I was curious about this new word, so I decided to ‘google’ this word when I reached the office. And this is what I found out:

According to Trendwatching.com, an independent and opinionated consumer trends firm, when the terms TRANSUMERS and TRANSUMERISM were first discussed in 2003, the focus was solely on consumers in transition, i.e., travelers, and the many novel and innovative shopping opportunities at airports, train stations and hotels.

However, this TRANSUMERS trend has now been expanded to non-travel, as consumers are slowly but certainly mirroring travel behaviour in their daily life, where the temporary, the transient, is increasingly being valued in this Experience Economy. Huh, EXPERIENCE ECONOMY - another new term that I learnt today.

Now, I wonder how many new words/terms out there which I did not learn in school? I thought about technoprenuer, spam, spyware, dunch, netizen, etc. and many more.

I remember many years ago when I first came across the word CO-OPETITION (think it is a title of a book), I was amazed. This is a combination of 2 words – cooperation and competition, a word coined to describe cooperative competition.

Another word that comes to my mind - GLOCALIZATION. No prize for guessing it right, this is a combination of the words “globalization” and “localization”, a term invented to emphasize the importance of “think globally and act locally”.

My examples of new words can go on and on. Interested to find out more new words, just google “new words” and follow the search results.

Now … what will be the next new word to be invented? Well, your guess is as good as mine :-)

No One Cares What You Had for Lunch

"No One Cares What You Had for Lunch" - this eye-catching title caught my attention while I was browsing through the books in the library this afternoon.


I picked up the book, and the sub-title says "100 Ideas for Your Blog". I could not wait to read this book as I have always wondered how I could sustain adding fresh contents to my blog. As a result, I procrastinate and never really get started with blogging.


This is really ironical, I never had problem writing journal on paper all these years, but yet when I decided to switch online a few months ago, I found myself stuck. Other than not certain if I could sustain it, I was also too concerned about the theme of my blog and the way I write it since many people will get to read what I write! What's the price I paid for this? I have lost capturing many of my thoughts, reflections, ideas and happenings in the last 6 months or so!


I really love this book on "No One Cares What You Had for Lunch". Every page that I read gave me many ideas and prompted me to search my memory. More importantly, it helped me to crystalize my thoughts on the theme of my blog :-)


Therefore, I decided that I should wait no more and just start blogging today, thus the birth of this "Little Tidbits of Life" blog from me.